5 Ways to Get Callbacks from Sales Voicemails

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Over the past two weeks I have been using this template in order to attract high level strategy, business development and clinical development prospects. So far I have received anywhere between 1-4 callbacks a day from VP level and C-suite individuals. Now the secret to the success of this template lies in the tone of voice I used and placement of pauses in my speech. Basically, I wanted to sound busy doing other things. I want them to think that I would not be calling them at this moment if I did not have something pressing to speak about. There are a few ways you can implement this template into your sales voicemails.

  1. Keep a steady tone of voice. High level executives are pros at weeding out sales people from their voicemail within seconds of hearing them speak, regardless of what they are saying. By leaving a firm voicemail, stating your business and cutting out the flowery language, executives are far more likely to be curious as to how they can help you as a peer rather than label you as just another salesperson. 
  2. Don’t ask questions, express your expectations. The purpose of your voicemail is not to explain in detail what you want to cover; it is to get him to call you back. Asking questions in a voicemail can deter a prospect from wanting to speak with you due to him/ her categorizing your “sales call” prematurely. Tell them the rough aspect of what you need to cover, tell them to call you, and then hang up the phone.
  3. Don’t assume, think, guess or wonder. Always know. You have your conversation to address your uncertainty. In your voicemail, establish your merits as a peer and list only what you know.
  4. Do not be rude or aggressive. There is a difference between being direct and being rude. It’s all in your tone of voice, you want to sound prompt and professional not annoyed by the fact he or she did not answer the phone.
  5. End the voicemail strong. Prospects are busy. By asking them to “call you back when they have a moment” places you at the bottom of the never-ending pile. This leads to your voicemail being forgotten and/or ignored. Saying to call you as soon as they get the message shows urgency and gives them that extra push to hit redial.

To get a better understanding of a good tone of voice, feel free to play the following recording of a voicemail I would typically leave for a prospect.

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